In today’s constantly evolving design landscape, the role of UI/UX is loosely applied to fit a wide variety of descriptions. Above all, the UI/UX designer is more of an “agent” for the user. They are responsible for providing the user with the best possible experience when navigating the interface of the application or website of an organization.

What makes a great UI/UX Designer? It is not just knowing how to use the right software program. More importantly, a great UI/UX Designer is acutely aware of the needs of the user. A user’s needs might include, for instance, the attractiveness of a product, its ease of use, and its accessibility. By creating a unique user experience, the designer can differentiate the product from others brands and leave a lasting impression that speaks directly to the end-user, which, in turn, translates into value for the organization.

A challenge from the digital ecosystem

Facilitating the ease of use of the application, particularly the user interface. The UI/UX Designer addresses user needs to the organization and spots gaps to address and reduce errors in the design. If applications are looking for a general audience (general users), a good interface design is a critical success factor in this.

Improving the usability of interfaces for employees and contractors to reduce the time of interaction, a reduction in euros is a critical factor in the digitization of processes.