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SCRUM to be more productive in the digital environment


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Scrum is a project management methodology within which people can address complex adaptive problems. Used primarily for software development projects, it has spread to other businesses, such as IT and marketing, where complex projects must move forward. It aims for improving team motivation and the relationship with the customer as well as the product quality by planning stages to the end.


With Scrum, teams are entirely self-managing and the focus lies on productive, rapid and concrete output. It addresses complexity in work based on three pillars: transparency, inspection and adaptation. Transparency of information ensures the inspection of what is being delivered, and frequent inspection ensures progress and detects variances early enough to make adjustments.


A Scrum team consists of three roles: a Product Owner, a Scrum Master and the team itself. The product owner is the person who leads the discussion on which features are included or not while managing the business and functional expectations for the product. The Master, who must have excellent knowledge of the methodology, support the team and the product owner in applying Scrum. The team—with an ideal size between 3 and 9 members—has the mission to build the product.


A critical element of any Scrum is the Backlog. A whiteboard or sticky notes, this is where tasks and requirements for the final product are listed. It is vital to prioritize the backlog according to the urgency and importance of each task. The time to complete each task is divided into chunks. This helps to visualize progress in order to stay on track. Plus, by working in mini projects (also known as ‘sprints’ or ‘iterations’), concrete results are delivered quickly.


We find a good example of Scrum’s bounties in Oxagile, specialist in providing full-cycle software development services. Using the agile methodology, the company has ensured to lose little to no time elaborating requirements, creating user stories, filling up backlogs and moving on to development.


As we see, Scrum is a versatile and team-based approach that can be used in projects with sophisticated requirements, unique design, and tight deadlines. Favored by many technology leaders for it optimizes team’s efficiency and efficacy and reduces times and costs, why don’t you adopt it?